Increasing Ad space value: As Echt-time auctions are triggered, previously unwanted inventory increases in value for publishers, helping them to clear inventory faster. Buying lots of banners online just didn’t have any effect except for surge marketing, which has been tremendously effective." Programmatic Direct: This is a direct deal https://bookmarkingfeed.com/story17481286/programmatic-advertising-grundlagen-erkl%C3%A4rt
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